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The man behind the lens, David Fairs, has made a name for himself in the world of photography and video production. With a profound passion for the ocean, Fairs has managed to encapsulate the very essence of its beauty through his breathtaking visuals. From riding the waves on his bodyboard to capturing majestic whales in action, his artistic journey has been one of dedication, perseverance, and a deep connection to nature.
A Visionary with a Camera
With an eye that effortlessly captures the essence of the ocean, Fairs' imagery is imbued with a sense of freshness and vitality that sets it apart from the rest. Unlike many ocean photographers who tend to focus on the moody or abstract aspects of the sea, Fairs has honed in on a sweet spot that balances dynamism and tranquility. Each shot conveys a palpable sense of being present, evoking the viewer's sensory experience.
Surfing on the Fringe
While Fairs' work speaks volumes about his love for the ocean, his passion extends beyond the lens. A self-professed bodyboarder, Fairs seeks out the thrill of riding dangerous waves, maneuvering through shallow reefs, and diving into the barrel. While he occasionally enjoys a leisurely ride on a longboard, it's the bodyboarding that truly connects him to the ocean's raw energy and power.
A Journey of Self-Discovery
Fairs' journey into the world of creative direction and visual arts wasn't a straightforward one. He initially dabbled in various trades, from electrician work to sales and customer service, before finding his true calling in graphic design. Climbing the ranks in the media industry, Fairs eventually reached the pinnacle of his career as a creative director. Yet, despite the success, he found himself yearning for something more, leading him to take a leap of faith and establish his own company, New Light Visuals. This bold move was soon met with the unexpected challenges of the COVID-19 pandemic, testing Fairs' resilience.
Using Art as a Medium for Change
Despite the hardships, Fairs remains resolute in his mission to bring attention to the ocean's fragility and the pressing need for environmental conservation. Through his mesmerizing captures of marine life, particularly the awe-inspiring images of humpback whales breaching the surface, Fairs aims to ignite a sense of responsibility and stewardship among his audience. Drawing inspiration from the likes of David Attenborough, he emphasizes the positive impact that concerted efforts can have on preserving our oceans and marine biodiversity.
A Glimpse into the Future
As Fairs continues to build his legacy as an artist and a messenger for the oceans, he remains driven by a sense of purpose and a commitment to creating awareness. With recent recognition for his work, including an award-winning photograph that captured whales breaching, Fairs is poised to make an even greater impact on the world stage. Through his art, he encourages us to not only admire the beauty of the ocean but to actively engage in its protection and conservation for generations to come.
A Digital Evolution: Navigating the World of NFTs
Fairs' journey took an unexpected turn with the advent of the digital art revolution and the rise of NFTs (non-fungible tokens). Leveraging his expertise and creative vision, Fairs embarked on a series of monthly releases, tapping into the growing interest in digital collectibles. With a strategic pricing model and a dedicated following, his NFT series gained momentum, providing a lifeline during the challenging market conditions.
A Community of Support and Collaboration
Through his role with ClickCreate, Fairs found himself at the nexus of artistic collaboration, supporting fellow artists in their NFT endeavors. Working alongside renowned figures like NorCalGuy, Klutch, Jordan Inglee, and others, Fairs took on the role of crafting art reveal videos and conducting insightful interviews, allowing him to blend his passion for storytelling with his artistic flair. Each artist's unique style and narrative were carefully woven into the fabric of these projects, amplifying their distinct voices and fostering a sense of community within the digital art space.
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